Joe Williams
571-285-9190 | 10joewilliams@gmail.com
Education
James Madison University- Harrisonburg, VA
August 2016 - May 2019
Bachelor of Science in Communications
NCAA Division I Student-Athlete
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Division I Athletic Scholarship recipient for James Madison University's Baseball Program
Work Experience
Director of Creative Media - University of Miami Athletics - Miami, FL
July 2023 - Current
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Manage, organize, delegate, and schedule all video requests across a team of full time employees and a number of
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student interns for all 18 Division I Sports
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Develop comprehensive weekly social media strategies across multiple accounts, including multi-million dollar revenue
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generating projects, to enhance and elevate the brand of Miami Athletics
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Collaborate with all departments on the weekly video plan, utilizing each one of my team members to ensure
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productivity and efficiency when meeting deadlines
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Implement departmental policies and procedures that streamline communication and workflow, enhancing overall
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productivity
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Set performance metrics and strategic initiatives for team members, ensuring high-quality content delivery and
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maximizing potential
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Analyze industry trends to create engaging video content that enhances brand awareness and leverages sponsored
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revenue opportunities
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Responsible for leading a team with the most yearly video output in department history, resulting in revenue growth for
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Miami Athletics
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Organized resources, managed budgets, booked locations and implemented filming schedules for all intro video
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shoots to efficiently maximize productivity and minimize costs
Assistant Director of Creative Media- NC State Athletics - Raleigh, NC
August 2021 - July 2023
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Responsible for various forms of Video content across Social Media platforms for NC State Athletic Teams
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Producer/Editor for "One With Wolfpack" a 30minute TV Show that airs live weekly
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Experience shooting almost every sport on campus, as well as directing/shooting/editing with intro shoots for multiple sports
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Create short and long form media that generates thousands of interactions across social media platforms to promote, sell, and inform
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Create and format content including intro videos, marketing videos, etc. for the in game experience video board at Doak Field
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Organize, direct, and edit multi-cam interviews, features, live talk shows, and press conferences daily
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Collaborate with the communications and marketing staffs on ideas and implement those ideas from initial thought to final export
Assistant Director of Creative Media- Mississippi State Baseball- Starkville, MS
February 2021 - July 2021
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Responsible for all forms of Video content across various Social Media platforms for Mississippi State Baseball in 2021.
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Create short and long form media that generates thousands of interactions across social media platforms to promote, sell, and inform the followers of Mississippi State Baseball (Ended at #2 in the nation for interactions according to Skullsparks inc.)
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Create and format content including intro videos, marketing videos, etc. for the in game experience video board at Dudy Noble Field, viewed by thousands every game.
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Organize, direct, and edit multi-cam interviews, features, live talk shows, and press conferences daily.
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Collaborate with the communications and marketing staffs on ideas and implementation of plans.
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Generate "In-the-moment" content, which includes mid-game edits, and game recaps posted day of.
Creative Media Intern at Mississippi State University- Starkville, MS
July 2020 - February 2021
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Create, manage, and edit content from initial request to final approval for several of the varsity teams at MississippiState University including Football, Baseball, Men’s and Women’s basketball, and more.
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Organize, direct, and edit multi-cam interviews, features, and press conferences with varying subjects.
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Assist in the production of, “Dawg Talk,” a weekly live radio talk show that gives fans direct insight of a coach, while promoting multiple organizations in Starkville for marketing purposes.
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Simultaneously balance multiple tasks and deadlines from various teams in a fast-paced environment.
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Organized, managed, and edited, "Gameday With Bully," a marketing video series sponsored by UPS.
Skills
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Video Editing Software: Adobe Creative Suite- Premier, Audition, After Effects, and Photoshop